With environmental awareness,solar energy is currently a hot topic in the energy market.Solar Businesses can use this to their advantage and reflect their presence onto potential customers.But when it comes to netizens,the first thing they would obviously do before buying a product is search online and get reviews.Therefore any solar business that wants to stand out from their competitors will have to embrace digital marketing as it is a powerful tool to connect to potential customers.
WHY DO YOU NEED A WEBSITE?
As already mentioned above,in today’s digital world people tend to rely more on online reviews and would most likely search the web before taking any initiative.
As Solar is a highly competitive and high ticket service,the chances of finding prospective customers online increases.Also it is a good way of developing faith in your customers and establishing relations with them.
WHAT MAKES A *GOOD* WEBSITE?
Frequent Updates-The more frequently website is updated,the more the search engine increase their rankings(calculated by algorithms and machine learning)
Load Quickly-If the website takes more than a few seconds to load,users will bounce off the site and the search engine might stop promoting it altogether.
Valuable Content-What leads need is structured and valuable content not some fancy words.Make sure to convey the essence of your business to prospective customers.
How To Create And Manage A Website?
When it comes to websites,you have two choices to make-either to develop the website on your own or hire a digital marketing agency to do it.If developing on your own,you can get a lot of help from wordpress,wix,weebly,hubspot,shopify etc.But hiring a digital marketing agency is the fastest and easiest option for website development,updating and management.
How To Update Content On A Website?
Your content should contain both evergreen topics and recent events.
To make changes in your content,consider the following:
Is all the information provided correct?
What areas should be your key focus?
What would you want customers to know about your business?
What makes you stand out from your competitors?
What questions are FAQs?
Also make sure to link your website to your social media accounts for a wider reach and high traffic.
If you are from the solar industry and are interested in getting your website built or updated,contact our team.We have amazing digital services to offer to solar businesses.